Here is a question, is social media making us less social? In recent times one tends to ask questions whether the media is not as interactive and losing its importance with the modern world. This is speaking primarily about some major players behind the scenes who are no longer open but are more professional. Many people across the globe have become members of this personal site that has taken over.
It is astounding to note the level at which the online world grew in recent times. The interactive network is considered as the fastest growth online. Communication with persons worldwide leaped manifold by the using this medium. All it ensures is to be connected, no matter where they are.
What kicked off as a smart medium for interaction among peers is now an advertising method among members at large. Many businesses believe that this kind of medium cannot ever fail as it turns out to be a win-win situation for all whosoever is associated with it.
On looking at these sites carefully one notices that business promotions are more rampant than any meaningful interaction with family or friends. A number of interactive websites are developed and millions of people join them monthly. Interestingly, we see a gradual decline in these numbers now.
Statistics prove that the figure dropped from 13.6 million in April to 11.8 million in the following months. It is noticed that gradually the number of persons joining such interactive websites are decreasing. The huge dip in traffic cannot be just overlooked. A number of persons are doing away with their memberships and attrition is hitting websites in a bad way each month.
Most of these websites are flooded with advertisements, web links and surveys that are not relevant general member. It becomes quite cumbersome for persons to go through these promotional activities posted by businesses and begin interacting with those close to them.
However one good thing is that the said decline in new memberships is still not very significant as yet but the alarm has already been set off. Experts on this matter decipher that due to the lack of personal interactions, this kind of sites are losing ground.
It is regardless to say that information that serves a purpose to members will make them want to stay in the long run. This site should not at all be used for advertising intentions and should focus on content like photos, videos and messages to the loved ones. It is necessary to strike a balance between the personal and business interactions.